You can use the brands colors to compose the scenery

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Therefore, to stand out from the crowd, create simple and direct callouts for your videos, making the person understand what they are about when they first appear on the timeline. It is obvious that this adaptation will change depending on each social network. Instagram and Twitter, for example, require shorter attention spans, so videos should be shorter. On the other hand, Facebook and LinkedIn allow slightly longer videos, although it is also interesting that they are simple and immediately understandable. 2. Take trends into account Even if you know how to use online videos, you have to be aware of what people are talking about on social media so that the content is relevant to them. That includes news, memes, news and topics that may attract the attention of your audience. Therefore , when putting together your social media calendar, keep those trends in mind.


Also remember that each social network has different trends. Twitter, for example, may be going through Phone Number List a totally different moment than Facebook. If you can commit your time and attention to each network, great! If you can't do it, discover topics that can be shared on all channels and bring good results. 3. Emphasize your visual identity Some think that betting on striking colors is the right way to attract attention on social networks. However, it is best to use your brand colors. By analogy, the same should happen in your videos. The videos, for example. In addition, it is essential that they all have visual points in common, so that anyone who sees them on the social media timeline will immediately identify that it is a video of yours . Insert calls to action in your videos You don't produce videos just for the sake of it, but to achieve a goal you have, right? Therefore, try to put a call to action at the end of your videos, just as you probably do in any type of content.



The type of call may change depending on the objective of the video and the social network on which it will be published. To take the visitor to a capture page , for example, networks such as Facebook and Twitter are more suitable than Instagram, which does not allow inserting links to click (except the bio, sponsored posts and , in some cases, Stories). What types of content can you produce in your social videos? As you read this article, ideas must already be coming to you to start producing your own videos, right? That's fine, but a question usually arises at this point: how to get started? Surely you have content in other media channels and formats—texts, images, presentations, etc.—that talk about your company, products and services offered and even your segment, correct? This way, you can select the ones that were most successful and adapt them for videos! Check out some ways to do it: Present your company, products and services People are curious.