How do you measure household audience ratings?

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Household audience ratings are used for GRP, but how exactly is it measured?Household audience ratings are measured on a household basis.For example, suppose that two of the five households are watching program A. In that case, the program is being watched in 2 out of 5 households , so the household viewership rate would be 40 %.So, what happens if there are three TVs in one house?If even one of the three devices is watching Program A , it will be counted as a household viewership rating.


Even if 2 or 3 of the 3 devices are watching Program A , the household Belarus Phone Number List viewership rating will not increase.What are “individual viewership ratings” and “time-shifted viewership ratings” based on the actual situation?As it has become commonplace for households to have multiple television sets, household viewership ratings no longer match reality.For this reason, numbers such as "individual viewership ratings" and "time-shifted viewership ratings" are often used as reference.Individual audience ratingIndividual audience ratings are calculated based on individual viewing.For example, suppose only one household out of five households is watching program A. This household is a family of four , and two people are watching Program A.




Assume that the other household members were living alone and were not watching program A.In this case, the household viewership rating is 20 % because 1 out of 5 households is watching Program A , but the individual viewership rating is 25 % because 2 out of 8 people are watching Program A. In this way, individual audience ratings can yield figures that are more in line with the actual situation.