CM production flow

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Let's take a look at how commercials are produced, divided into six steps, from the first meeting to delivery.CM production flowSTEP1: PlanningWe start by planning what kind of commercial we will create while meeting with advertising agencies and commercial production companies.Be as clear as possible about the purpose and background behind why you wanted to make a commercial.<Purpose of commercial production>What do you want to highlight in the commercial (product, service, company, etc.)?


Who is the target audience?Where is the value of the product or Belize Phone Number List service you want to promote?What do you want to convey to users through the entire commercial?At the very least, discuss and solidify these four points within your company. This will be the core of commercial production, so you should make sure that it is well-coordinated.STEP2: StoryboardOnce we have decided what kind of commercial we will make, we will ask the production company to begin creating storyboards.




A storyboard is a picture that explains the content of a commercial, and is essentially a script with pictures.Since this is the backbone of the video, we have repeated meetings with the production company to refine it. If possible, it would be a good idea to have multiple drafts of storyboards submitted. There are also production companies that will prepare a "video storyboard" using temporary footage instead of drawings.As a client, what you need to be careful about is how to get internal approvals. Make sure that no additional revisions are made from within the company after the script has been finalized.