What are KPIs in web marketing?

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In the web marketing field, KPIs are important indicators for measuring the results of projects and measures.KPI is an abbreviation for "Key Performance Indicator", and in Japanese it means "Key Performance Indicator". In a nutshell, I think of KPI as a ``role measurement index.


This idea is almost synonymous with ``what number'' should be Bolivia Phone Number List used to measure the role played by that person.On the other hand, projects and measures that do not have a fixed number to measure will not be able to measure the extent to which they have fulfilled their role, making it impossible to make correct evaluations and decisions.Therefore, the basic concept is to consider measures and KPIs as a set.KPIs are indicators for achieving the final project objectives, so it is important that the objectives are established first. This “purpose” must lead to business growth.




If you look at things from the perspective of the person in charge, you tend to end up setting your own business objectives. Instead, it would be better to formulate objectives from the perspective of "business growth." For example, if you are selling services or products through a website, your goal is not to simply "increase the number of sessions," but rather to "increase quality inquiries that lead to contracts." This is desirable.