Costs and targeting options available

arafat1111@gmai

Consider these facts: Facebook Ads Are Still Highly Effective In the first quarter of the year, thanks to quarantine and economic shutdowns, people spent more time in apps and on social media than ever before. Worldwide, average weekly time spent in apps and games on Android phones grew % year-over-year in Q , and experts expect this to normalize going forward. For companies who depend on Facebook Ads for the growth of their livelihoods, joining this boycott will be a difficult task.


Costs and targeting options available in Facebook Ads are unmatched Israel Mobile Number List in the digital advertising industry. The knowledge of their effectiveness for advertisers is evidenced by the fact that many of the advertisers participating in the boycott only committed to pausing their ads for one month, only in the US, and only on Facebook—but not Instagram, which is owned by Facebook and still managed through Facebook Ads platform. Opportunity Will Be Created by Advertisers Who Pause At the onset of the COVID- pandemic.





consumers in quarantine spent more time than ever on social media and in apps, which created more “inventory” for ads to be served. At the same time, advertisers pulled their campaigns due to budget cuts. Less competition drove down costs dramatically. Due to these reduced rates, we saw our clients’ budgets stretch farther than ever and their campaigns experience record engagement rates. Portfolio wide, our clients who continued spending on Facebook Ads saw improved costs across the board for every campaign objective. For conversion-objective campaigns—which we typically use for our clients who need to generate leads or purchases—costs per acquisition were down %. Some industry experts predict this boycott could create similar conditions to the early days of the pandemic.