And not only that, every month

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You should take stock of the parameters that you have set as objectives. Have visits increased? What social networks are bringing traffic? how many subscribers have you had? Which lead magnet is downloaded the most? Right now with the entire Google suite you can have absolute control of what happens on your website. Even if you use the ActiveCampaign tool to send email marketing campaigns, it has ways of telling you what actions your subscribers have taken before contacting you, for example. In short, there are no excuses not to measure what is happening on your website. Without measurement you are going blind and will not be able to optimize the actions that are bringing you results. Action plan Below I leave you an action plan so that you can analyze your potential for attracting customers in relation to your website. For every question you answer YES you have a negative point . It is the aspect that you have to correct in the coming months.

Yes or yes. Are you one of those consultants who think that just being on LinkedIn is everything and that you don't need a website? Do you have your website on a free Wix-type service that gives you a tacky and unprofessional image? Are your homepage and messages confusing and focused more on you  Whatsapp Number List than your ideal client? Are you one of those consultants who doesn't know what objectives you want to achieve with your website? Are you one of those who think that you are the only consultant in the world and that you do not need a qualified traffic attraction plan? Are you one of those consultants who believe that your ideal client is going to contact you directly and you don't need to take their data to follow up with them? Does your website not have professional photos, focused.



Ideal client, and is your design not aligned with the companies you are interested in? Do your texts not empathize with the problems and desires of your ideal client? Is your magnetic message inconsistent with the service you offer and the only thing you achieve is to disorient your potential clients and think that you are not what they are looking for? Do you have a website that's busier than a Roman's paw and you know where to enter but you have no idea how to contact you? Don't you have a system for measuring and adjusting what works and what doesn't on your website and are you one of those consultants who jump into the void with your eyes closed and "let it be whatever God wants"? Remember that a strategically designed website is essential to properly promote and sell your consulting services. So don't sleep and get to work. If you want to know more about how to create a website that converts visitors into clients, I recommend that you read our Elite Consultant Series books.