Google suggests other very useful

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For this type of research the criteria are many and disparate, in fact both quantitative and qualitative methods must be used and some tools that can be found on the market are very useful. As with any marketing or digital marketing strategy, to obtain excellent results it is necessary to have a very clear profile of the person you want to reach. You need to create what in jargon is called the buyer persona, or rather the prototype of the ideal customer/reader of your site.

Having this profile well defined helps to intercept the intent of the person who Phone Number List out the search and the words they will use for this purpose. The other fundamental element is to identify niche topics that are potentially interesting for the people we want to reach. These niche topics are key to developing a content strategy that is valued by Google. A tool available to everyone for identifying keywords is the Google search page itself.



In fact, when we start writing words in the search form, the engine shows us related words. In the following example, searching for "camera", words: How to use the Google search form to find related keywords Below, however, you see a screenshot of the Ahrefs online software that shows some very useful data in relation to a specific keyword. Keyword research by Ahrefs On-page optimization To understand SEO, there are aspects that concern activities on the site (therefore on the server and on the pages) and activities that concern elements external to the site.