The combination of the three physical,

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However, as a result post-pandemic, 30% of online shoppers currently prefer to use BOPIS instead of standard delivery. So retailers are responding in kind with flexible omnichannel fulfillment options that meet customer expectations while increasing conversions and reducing cart abandonment. ROPO model Another booming trend in the consumer electronics sector is the ROPO model or "research online and buy offline." The objective of this model is for consumers to use the website, social proof and other sources of information that allow them to carry out product research, such as ratings or reviews from other customers, to feel confident in their purchase, but ultimately they make purchasing in the store. When purchasing electronic products, the opinion of a professional always.


Helps and is welcomed by consumers who, after detailed online research, prefer to finish the purchase in the store after advice or reaffirmation of their decision by an expert. clienteling Patronage is another trend that has Job Function Email List  helped e-tailers build better relationships with their customers . This trend provides companies with the tools to track their customers' purchases. With this data, store staff can easily identify loyal customers and know their preferences to improve their purchasing behavior patterns. Expanded shipping options A popular consumer trend for the electronics industry is the demand for ultra-fast delivery and free shipping.




Many brands and retailers have introduced free shipping over a certain amount of spend or created loyalty programs with shipping incentives for their most loyal customers. The development of new technologies will continue to shape the electronics industry, especially consumer demand. The brands that remain agile and in tune with these new trends will be the ones that will manage to stay up to date with new developments and ahead of the Last July 8, I had the pleasure of attending a unique event in Madrid organized by the Spanish Retail Association (AER) , focused on the relevance, role and leadership of women in the sector: 100 Women in Contemporary Retail .