Ways to Maintain Your Integrity in Business and Be True to Your Word

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Selling is and why it is so important. Here we go! What exactly is social selling? Social selling is a sales technique and practice in which sales reps use their social media accounts to connect with prospects. In this way, sales staff can not only get in touch with their existing customers, but they can also observe what is on their target group's and prospects' minds. Key word: social listening. You observe the activities, posts, preferences and interests of your potential customers on social media. This way, you can get an idea of ​​what is worrying your potential customers right now and then know which information will resonate the most in your pitch.

In addition to social listening, engagement on LinkedIn (e.g. liking or commenting) allows you to build a deep relationship with your potential customers and show that you have the same interests. Social selling in the B2B area is also about creating relevant content for your target group - for example in the form of your Latest Mailing Database own posts or comments. This will position you as an expert and your potential customer will automatically classify your product or service as trustworthy . This tactic is great for lead generation and like other traditional B2B sales strategies, trust is at the core of relationship building.



What social selling is not Social selling isn't about bombarding your prospects with endless messages or offers. Most see it as spam . You will also find that you will not build up the relationship with your prospects in this way, but on the contrary: you will rather ruin it. Maybe you've even received sales messages yourself and know exactly how annoying such mass messages are on LinkedIn. Social selling is about more than just adding more and more contacts to your network . It's about connecting with the right contacts. It is best to enter into an exchange with people who could also benefit from your services and thus represent potential buyers.