The arrival and implementation of CRM in SMEs

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Organize a group that includes a representative from each company department: sales, customer service, marketing, and product development. Innovative companies also dare to ask for opinions outside the company to carry out their SWOT analysis and use, for example, the perspective of their customers on these issues. If you are starting or if you run your business alone, you have no choice but to go to external people. In this case, your "SWOT team" will be made up of people related to your activity such as your accountant, vendors or suppliers. The Disadvantages of a SWOT Analysis Keep in mind that a SWOT analysis is not the holy grail. It involves only one stage in the business planning process, and for more complex issues, you will need more detailed analysis or investigation.

The disadvantages of a SWOT analysis: It is not easy to detail factors that are both strengths and weaknesses (for example, an ideal location but with a high rent) Does not offer feasible solutions Does not prioritize issues It generates a lot of ideas, but it doesn't help to choose which one is the best Produces a lot of information, which is often not useful Despite these disadvantages, a SWOT analysis can be a very useful tool to propose ideas in a structured Phone Number List way and thus help you define your strategic and operational business objectives. How do you carry out a SWOT analysis? Before proceeding with the SWOT analysis, you should carry out some preparatory analysis to identify external opportunities and threats as well as internal strengths and weaknesses. We mean “you”, but you can also delegate this preliminary study.



On the other hand, the SWOT analysis itself cannot be delegated: you will have to do it in a group. 1st step: External analysis Start with your buyers and perform an analysis of your customers . Who are your current and potential customers? What do they do with your products? Where and when do they buy them? Why do they buy them? Or why not? Through an industry analysis carried out with the PEST method, you identify the opportunities and threats in the market. Describe external demographic, economic, social/cultural, technological, ecological, and political factors, and assess the effect they may have on your company. You should also include market factors such as trends or the economic climate. Give each factor a score, so you'll immediately know how important it may be to your business. Then, you move on to analyzing your competitors to identify opportunities and threats.